Matrix conducted a three-year consulting contract in support of the Greater Pensacola Chamber and their efforts to protect, enhance, and grow military missions within the region. Our team first aided the Chamber by updating an SWOT analysis of Naval Air Station Pensacola completed by the Florida Defense Support Task Force in 2012. Matrix took this updated analysis a step further by creating an action plan and executing requirements as appropriate to address threats and take advantage of opportunities. We further established the West Florida Defense Alliance (WFDA) in concert with the Greater Pensacola Chamber. Made up of civic and military leaders throughout the region, this organization has taken positive steps forward in creating and fostering long-term economic development strategies within the region to support the military community. Based on the guidance and advice of Matrix, WFDA created multiple alliance-led task forces (P4 Partnerships, Family Readiness, Workforce, and Technology) to improve opportunities for service members, dependents, veterans, and businesses that bring military and base-related job opportunities to the region. Along with WFDA and the Greater Pensacola Chamber, our team facilitated engagements with the Navy, Air Force, and Marine Corps in the Pensacola region to ensure their mission requirements and needs were adequately understood and addressed by leaders within the community.