The Greater Pensacola Chamber first hired Matrix in 2016 to help protect, enhance and grow the military in the greater Pensacola region. Matrix has continued to provide support every year since then playing an instrumental role in the creation of the West Florida Defense Alliance (WFDA), a community-led organization with the mission to actively facilitate community and government support to sustain and enhance current military missions, pursue future missions and promote the region’s contributions to national defense. Matrix’s primary roles include facilitating monthly WFDA engagements, researching opportunities and developing proposed courses of action, completing Strengths, Weaknesses, Opportunities and Threats analysis, and providing subject matter expertise as it relates to public-public / public-private (P4) partnerships.